Exploring the Importance of Online Reputation Management 

Introduction 

Before visiting a store, more than 90 percent of people prefer to check the online reviews of the store first. Well, they also do the same before they visit a website. That’s why online reputation management is crucial for your business. Do you know around fifty percent of your total business’s market value can be greatly impacted by the online reputation? You should make this as an important part of your branding strategy. Where online presence defines your business’s success, it has become essential to manage your digital footprint. With reputation management, you will be able to protect the indemnity of your brand while developing a credible image.  Read on to explore some impressive benefits that reputation management can offer to your business.  

Are you facing the following issues:  

• Increased marketing experience 
• Reduced search rankings 
• Lose in revenue 
• Reduced trust from consumers or visitors 
• High employee turnover 

If yes, then poor reputation management can be a major reason behind all these issues.  

Online Reputation Management- Here Are the Benefits 

1. Can Influence Buyers’ Decisions 

Most people take the help of the internet to come up with the right buying decision in this interconnected world. You all know that online comments and reviews can easily influence perceptions of people, negatively or positively. While negative reviews deter potential sales, positive reviews can attract more new customers. Online reputation management (ORM) can help you monitor those reviews and take the necessary steps. By focusing on creating more positive reviews, you can change a potential customer’s buying decision. A study conducted by Harvard Business School has informed that every new start rating that a business receives can boost its revenue by around 9 percent. Always keep this point in mind.  

2. Helps In SEO Strategy

If you think your business is not getting much popular among your target audience, then the visibility of your website can also go down. You may have a good on-page SEO strategy but that is just a part of SEO. One of the major benefits of ORM is that it boosts your brand awareness. Search engines always give importance to UGC- User-Generated Content. If users have posted negative reviews, then the ranking will surely go down. With better ORM, you can turn those negative reviews into positive ones, increasing your CTR- Click-through Rate. Besides, this will also increase the number of organic traffic to your website.  

3. Helps Build Credibility and Trust

The durability of the relationship between customers and business depends on trust. A professionally managed online brand reputation can help you craft as well as maintain that trust factor. You can boost your brand’s credibility by addressing customers’ concerns, responding to their feedback, maintaining transparency and more. The credibility you create will eventually lead to better customer retention and loyalty.  

4. Builds An Instant Social Proof

ORM can create solid social proof for your business instantly.  User-generated content is not just vital for all search engines, this is something most people consider when it comes to measuring the trustworthiness of a brand. If they find 1 to 2 stars on reviews, they will investigate it further. But if your business has 4 to 5 stars, the chances of converting a visitor into your customer are very high.  This shows the importance of ORM in your digital marketing strategy. With the best ORM methods, you can easily social-proof the website by displaying positive reviews, client logos, etc.  

Is ORM Crucial for All? 

The answer is Yes. No matter what type and size of business you have, a bad reputation in the market can easily take down your brand. How people perceive your online brand can significantly influence their trust as well as decision-making. So, this should be a continuous practice in every business.  

Final Word 

A robust online reputation is very important for every business. You shouldn’t consider this as a luxury, but a necessity. When handled properly, it can go beyond just dealing with negative content and will help you establish a robust digital footprint, attracting a lot of organic website traffic. It can be said that it plays an important role in your business’s success. So, don’t think much and take your step now. Get in touch with VTraffic today and we can help you generate genuine organic traffic that will play a crucial role in reputation management. Contact us now to no more about our services and to get your free quote.