The Complete Guide to Managing Multiple GMB Locations

If you have a business with more than one location, you already know how hard it can be to manage everything online. One of the most important tools for local marketing is Google My Business (GMB). When done right, GMB can bring more customers, calls, visits, and website traffic to your business.

In this guide, Vtraffic, a trusted local SEO services company, will show you how to manage multiple GMB listings the right way. We’ll also show you how to use tools like Google Stacking, online reputation management, and YouTube SEO to grow your organic traffic and increase online visibility.

What Is Google My Business and Why It Matters?

Google My Business (GMB) is a free tool from Google. It helps you list your business on Google Search and Maps. When people search for a service “near me,” GMB shows up first—before websites, ads, or social media.

If your business has multiple locations, you need to create and manage each one carefully. The better your GMB profile, the higher your chance of showing up in top local results and getting more organic traffic.

Benefits of Managing Multiple GMB Locations

Managing your GMB listings the right way brings many benefits:

• You appear in more local searches
• Customers can easily find your address, hours, and phone number
• You get more phone calls and walk-in customers
• Your website traffic increases
• You build trust with local reviews
• You improve your online reputation management

Step 1: Set Up Each Location Separately

Start by setting up each location as a separate GMB listing. Don’t use one listing for all locations—it confuses Google and your customers.

How to do it:

• Go to Google My Business
• Use a business email (not personal)
• Enter the exact business name, location, phone number, and category
• Add opening hours, images, and your website URL
• Repeat for each location

Don’t forget to use Vtraffic’s Google My Business setup service if you want a hassle-free setup.

Step 2: Keep NAP (Name, Address, Phone) Consistent

Google checks if your NAP is the same across the web—on directories, social media, and your website. If your business info is different in places, Google gets confused and may not show your listing.

Vtraffic, as experienced local SEO experts, can help you clean up and fix all your business listings across the internet to improve trust and rankings.

Step 3: Use One Dashboard for All Locations

Google Business Profile Manager lets you control multiple listings from one dashboard. This is helpful when:

• You own 5+ stores
• You manage listings for different cities
• You want to reply to reviews or add photos quickly

You can add users (like your marketing team or agency) to help manage the account without sharing passwords.

Step 4: Optimize Each GMB Listing

Each GMB location should be fully optimized. This means:

• Adding high-quality photos
• Writing a unique business description
• Adding products/services
• Posting weekly updates and offers
• Answering reviews professionally
• Including local keywords in the description

This not only improves your listing but also helps with online reputation management.

Step 5: Use Local Keywords in Each Listing

If you have stores in different cities or neighborhoods, use the right local keywords for each. For example:

• “Pizza Delivery in Louisville”
• “Auto Repair Shop in Lexington”
• “Dental Clinic near Owensboro”

This helps you show up in local searches and increases website traffic from your area.

At Vtraffic, we provide custom keyword research as part of our local SEO services company package.

Step 6: Use GMB Posts to Engage Customers

You can post updates, offers, or news on GMB like a social media feed. Use this to:

• Promote sales or coupons
• Share safety updates
• Feature new products or services
• Highlight a 5-star review

Posting once a week is ideal to show Google that your business is active. You can also use videos and promote your YouTube SEO content to increase YouTube traffic.

Step 7: Get More Reviews for Each Location

Positive reviews are like gold for your GMB listing. Ask happy customers to leave a review and always reply with a thank you—even if it’s negative.

Here’s how you can ask for reviews:

• Send a text or email with a review link
• Ask in person after a successful sale
• Offer a small reward or discount (check Google’s rules first)

More reviews = higher ranking + better online reputation management.

Step 8: Fix Suspended or Disabled Listings

Sometimes, Google suspends your GMB listing. It could be because:

• The address was entered wrong
• Google thinks it’s a fake listing
• There’s duplicate or mismatched data

Don’t panic. Our Google My Business reinstatement services at Vtraffic help you fix suspended listings fast and get your business back online.

Step 9: Link GMB with Your Website, Social Media, and YouTube

Your GMB should be part of a bigger local SEO strategy:

• Add your website and social links on GMB
• Use YouTube SEO by linking your GMB to your business channel
• Share GMB updates on social media
• Add GMB reviews to your website

Also, consider buying backlinks from trusted sources to boost your website’s domain authority. Vtraffic offers safe, white-hat buy backlinks solutions to support your GMB and website.

Step 10: Use Google Stacking for Higher Rankings

Google Stacking is an advanced SEO method that uses Google’s own tools like:

• Google Docs
• Google Sites
• Google Drive
• Google Forms

You create and link content using your business info to “stack” authority. This helps Google trust your brand more and can boost rankings across GMB, Maps, and your website.

At Vtraffic, our local SEO experts can create powerful Google Stacking strategies to support all your GMB locations.

Step 11: Track Your Results with GMB Insights

Each GMB profile gives you insights such as:

• How many people saw your listing
• How many clicked for directions, called, or visited your website
• What search terms people used to find you
  

Use this data to:

• Improve low-performing locations
• Add more popular keywords
• Increase photo uploads
• Launch local ad campaigns if needed
  

Step 12: Consider Ads and Boosts for GMB Locations

If one of your GMB listings needs a push, consider using:

• Local Search Ads (via Google Ads)
• Boosted GMB Posts
• YouTube Ads to drive local awareness
  

Make sure your landing page is optimized for mobile and includes a strong call to action.

Need help with ads? Our team at Vtraffic handles both organic and paid strategies to grow your website traffic.

Common Challenges When Managing Multiple Locations

Here are some issues businesses often face:

• Mismatched business info
• Forgotten reviews or questions on one listing
• Suspensions or duplicates
• Poor photos or outdated content
• No strategy for updates or reviews
  

The good news? All of these can be fixed with the right plan and team.

Final Thoughts: Let Vtraffic Manage Your GMB Listings

Managing multiple GMB locations takes time, care, and strategy. When done right, it brings in more leads, builds trust, and helps you increase online visibility in every area you serve.

At Vtraffic, we offer everything you need under one roof:

• Google My Business setup service
• Google My Business reinstatement services
• Local SEO experts for multi-location support
• YouTube SEO and increase YouTube traffic
• Advanced strategies like Google Stacking
• Help with buy backlinks and boosting organic traffic
• Full-service online reputation management

Let us help your business grow. Contact Vtraffic today to take the next step.